The 15-Point GMB Optimization Checklist
Section 1 — Basic Information: Business name (legal + keyword-appropriate), primary category (most important ranking factor), secondary categories (2-9 additional), business description (750 chars, keyword-rich), opening date (legitimacy signal). Section 2 — Contact & Location: Phone number (+91 Indian format), website URL, address (matching Google Maps pin), service area setup, business hours (regular + special). Section 3 — Content: 10+ geotagged photos, products/services with prices, all relevant attributes, Q&A seeding (10 questions), Google Posts.
Most Commonly Missed Optimization Points in India
1. Secondary categories — most businesses only set the primary category and miss 8 additional opportunities. 2. Products/services section — this is keyword gold and most businesses leave it empty. 3. Attributes — 'women-led', 'Wi-Fi', 'parking' etc. filter searches. 4. Q&A seeding — you can pre-seed your own Q&A with keyword-rich answers. 5. Geotagged photos — photos with location metadata are a ranking signal.
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