What Are Google Posts and Why They Matter
Google Posts are short updates that appear directly on your Google Business Profile in search results. They can include text, photos, offers, events, and CTAs. Regular posting signals to Google that your business is active and engaged, which is a ranking factor. Businesses that post regularly rank 20-30% higher than inactive profiles.
4 Types of Google Posts for Indian Businesses
1. What's New Posts: Share updates about your business, new services, or important news. 2. Offer Posts: Promote seasonal discounts, Diwali/Holi/festival offers. These display prominently with a special badge. 3. Event Posts: Promote workshops, open houses, or special events. 4. Product Posts: Showcase specific products with photos and pricing.
Best Practices for Google Posts in India
Post at least 2x per month (4x/month is optimal). Include target keywords naturally in the post text. Always add a photo (posts with photos get 3x more engagement). Use clear, action-oriented CTAs ('Call Now', 'Get Quote', 'WhatsApp Us'). For festival seasons (Diwali, Navratri, etc.), post relevant offers at least 2 weeks before the festival.
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